{"id":13195,"date":"2024-03-05T08:55:00","date_gmt":"2024-03-05T12:55:00","guid":{"rendered":"https:\/\/ttt.com.bo\/?p=13195"},"modified":"2024-03-05T09:57:43","modified_gmt":"2024-03-05T13:57:43","slug":"moviles-2023-ventas","status":"publish","type":"post","link":"https:\/\/ttt.com.bo\/?p=13195","title":{"rendered":"\u00bfCu\u00e1les fueron los m\u00f3viles m\u00e1s vendidos de 2023?"},"content":{"rendered":"\n

El paisaje del mercado de smartphones en el 2023 fue testigo de una revoluci\u00f3n inesperada, donde los m\u00f3viles de Apple se alzaron como los protagonistas indiscutibles y ostentaron n\u00fameros asombrosos. Contrariamente a las expectativas previas, siete de los diez m\u00e1s vendidos pertenec\u00edan a la empresa de la manzana. Es decir, se produjo un hito hist\u00f3rico en la industria tecnol\u00f3gica.<\/p>\n\n\n\n

La consultora de mercado Counterpoint Research revel\u00f3 en su \u00faltimo informe que Apple no solo lider\u00f3 en t\u00e9rminos de ingresos y beneficios<\/a>, sino que adem\u00e1s se convirti\u00f3 en el fabricante con el mayor n\u00famero de unidades comercializadas. De esta manera, super\u00f3 incluso a Samsung, el l\u00edder durante m\u00e1s de una d\u00e9cada.<\/p>\n\n\n\n

Los m\u00f3viles m\u00e1s vendidos de 2023<\/h2>\n\n\n\n

El iPhone 14 encabez\u00f3 la lista, seguido de cerca por el 14 Pro Max y el 14 Pro, respectivamente. No obstante, sorprende la ausencia de las versiones \u00abPlus\u00bb, lo que sugiere un cambio de preferencia por parte de los consumidores hacia otros modelos dentro de la gama.<\/p>\n\n\n\n

Cabe destacar que el calendario de lanzamientos de Apple, que suele ocurrir en septiembre, contribuy\u00f3 al predominio de las generaciones anteriores. Es lo que sucedi\u00f3 con el iPhone 13 y el 14, en lugar del 15. Este \u00faltimo apenas tuvo tiempo para consolidarse en el mercado durante el a\u00f1o.<\/p>\n\n\n\n

Modelo<\/strong><\/td>Cuota de Mercado<\/strong><\/td><\/tr>
iPhone 14<\/td>3.9%<\/td><\/tr>
iPhone 14 Pro Max<\/td>2.8%<\/td><\/tr>
iPhone 14<\/td>2.4%<\/td><\/tr>
iPhone 13<\/td>2.2%<\/td><\/tr>
iPhone 15 Pro Max<\/td>1.7%<\/td><\/tr>
iPhone 15 Pro<\/td>1.4%<\/td><\/tr>
iPhone 15<\/td>1.4%<\/td><\/tr>
Samsung Galaxy A14 5G<\/td>1.4%<\/td><\/tr>
Samsung Galaxy A04e<\/td>1.3%<\/td><\/tr>
Samsung Galaxy A14 4G<\/td>1.3%<\/td><\/tr><\/tbody><\/table>
Tabla: True Tech Fuente: Counterpoint research<\/figcaption><\/figure>\n\n\n\n

Una tendencia interesante se observa en la distribuci\u00f3n de ventas por categor\u00edas dentro de cada generaci\u00f3n. Mientras que los modelos Pro Max lideraron en la generaci\u00f3n del 15 durante su primer trimestre en el mercado, los dispositivos b\u00e1sicos ocuparon el primer puesto en las ventas durante los \u00faltimos trimestres de la generaci\u00f3n del iPhone 14. Claramente han variado las preferencias del consumidor que es consecuencia de una din\u00e1mica en constante evoluci\u00f3n dentro del mercado de smartphones.<\/p>\n\n\n\n

El precio, otra de las claves importantes<\/h2>\n\n\n\n

Un aspecto destacado es el marcado contraste de precios entre los m\u00f3viles de Apple y los de Samsung. El promedio de los iPhone oscil\u00f3 alrededor de los 1000 d\u00f3lares y los del segundo se ubicaron en un rango mucho m\u00e1s accesible, entre los 200 y 240. Esta diferencia exhibe una estrategia divergente entre ambos que no pasa inadvertida.<\/p>\n\n\n\n

A su vez, el informe de Counterpoint Research se\u00f1al\u00f3 un fen\u00f3meno notable: la creciente concentraci\u00f3n del mercado en los 10 modelos m\u00e1s vendidos. Estos alcanzaron una cuota del 20%, un aumento significativo con respecto al a\u00f1o anterior. Esto significa que los m\u00e1s peque\u00f1os enfrentan una presi\u00f3n cada vez mayor por parte de los gigantes del sector. Especialmente de Apple, que consolid\u00f3 su dominio con una fuerza sin precedentes en el 2023.<\/p>\n\n\n\n

Por \u00faltimo, nada indica con certeza que Apple mantenga esta tendencia y que sea nuevamente el l\u00edder de 2024. Sin embargo, es un hecho que el crecimiento de ventas de sus m\u00f3viles no es eventual.<\/p>\n","protected":false},"excerpt":{"rendered":"

El paisaje del mercado de smartphones en el 2023 fue testigo de una revoluci\u00f3n inesperada, donde los m\u00f3viles de Apple se alzaron como los protagonistas indiscutibles y ostentaron n\u00fameros asombrosos. Contrariamente a las expectativas previas,…<\/p>\n","protected":false},"author":12,"featured_media":13196,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[459,35],"tags":[],"class_list":["post-13195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-moviles"],"yoast_head":"\n\u00bfCu\u00e1les fueron los m\u00f3viles m\u00e1s vendidos de 2023?<\/title>\n<meta name=\"description\" content=\"Te mostramos en detalle cu\u00e1les fueron los m\u00f3viles m\u00e1s vendidos en 2023 y la gran sorpresa. 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